The 2025 NRA Annual Meeting, held at the Georgia World Congress Center in Atlanta, welcomed more than 70,000 attendees, including hunters, competitive marksmen, law enforcement professionals, and firearm enthusiasts from across the country. GUNNR Optics was proud to be part of this premier event, showcasing our latest advancements and engaging directly with the shooting community.

An Engaging Presence at Booth #4177

Over the course of three days, the GUNNR team was on-site to share the story behind our brand, the design philosophy guiding our products, and the inspiration behind our newest High-Powered Variable Optics (HPVOs).

We welcomed feedback from users of our flagship Odin LPVO series and had the privilege of responding to questions, comments, and suggestions from both loyal customers and first-time visitors.

“The welcoming atmosphere and the meaningful conversations we had with attendees energized our team and kept us going,” noted Lance Garrison, Head of Marketing.

“The thoughtful questions, genuine curiosity, and overwhelmingly positive response the community showed our products made this a lovely event.”

Product Launches That Made an Impact

A key highlight of the event was the public debut of the HEIMDALL 6–24x50 HPVO and the THOR Micro Red Dot. These models generated considerable excitement. Attendees praised the HEIMDALL’s crystal-clear Schott glass lenses, fast zero-stop mechanism, and tactile turret adjustments — features designed for practical, real-world performance in long-range applications.

Throughout the event, our team facilitated hands-on product demonstrations, offering visitors a chance to explore the full range of our optics in realistic use-case scenarios.

•  A lively demo was conducted, showcasing the versatility and performance of our HPVOs, LPVOs, and red dot sights.

•  About 400 individuals—including members of law enforcement, former military personnel, hunters, precision shooters, and recreational marksmen—interacted directly with our gear and explored its applications in their respective fields.

The response from our audience is perfectly captured by one attendee who exclaimed, “Why in the world haven’t I bought this yet?”

A Community-Driven Experience

Beyond optics, GUNNR merchandise was a popular attraction. Our branded T-shirts, collectible challenge coins, and other accessories were eagerly received, reinforcing the strong brand loyalty among our audience.

We distributed approximately 100 GUNNR shirts, 1,000 Gunnr coins, and additional branded items over the course of the event.

Among those representing GUNNR was Jessie Huang, Head of Product Development, who shared:

“You know you’ve built something meaningful when shooters from all walks of life- tactical, hunting, or competition- immediately recognize how your gear can elevate their performance. The reception we received at the NRA Annual Meeting far exceeded our expectations, both in terms of turnout and level of enthusiasm.”

Why We Attend: The Value of Community

Participating in the NRA Annual Meeting is about more than exhibiting products. It’s about connection—building relationships, exchanging ideas, and being part of a larger community united by a shared passion for precision, performance, and preparedness.

Our team spent time discussing everything from technical optics features to favorite ranges, hunting expeditions, and personal shooting stories. These interactions help guide our future innovation and remind us of who we serve.

To everyone who visited Booth #4177, thank you. We are deeply grateful for your time, feedback, and support. We look forward to seeing you again next year in Houston.

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